George Eich Institute / Insights

Articles

Research-backed thinking on relevant customer needs, strategic prioritization, products, services and growth decisions.

The CEO and strategy must protect the organization from dispersion.

How does a CEO protect focus when every team has a legitimate priority?

Is your company funding what customer evidence shows is relevant?

How do you distinguish value to preserve from needs that warrant further investigation?

What complexity will remain after this priority has been delivered?

Does a longer list improve your choices or simply spread resources thinner?

Is knowing that a need matters enough to understand how well it is being met?