George Eich Institute / Keynotes
KEYNOTES AND SPEAKING
WITH GEORGE EICH
Which decisions need to come before adding more goals and initiatives?
How teams made their choices
- 500+Companies served by George Eich
- 650+Startups mentored through Startup SC
- 60+Startups supported through Cubo Itaú
Companies George Eich has worked with
- Techne
- Climoo
- PSA
- Ambev
- Evous
- Locates
Institutions and startup programs
- Sebrae
- ACATE
- MIDITEC
- Cubo Itaú
- Startup SC
The team used customer evidence to decide when to strengthen its core product and when to expand its offering.
While switching platforms, the team used customer needs to decide which features to include and which to defer.
“The method made all the difference in how we understood and applied the concepts.”Feedback shared with the Institute · English translation
"Every decision should increase the organization’s capacity to create and capture value."
George Eich is the creator of Need-Based Decision Science and founder of the George Eich Institute. More than ten years ago, he founded CoBlue, a pioneer in OKRs in Latin America. That journey connects two critical questions: how to execute well and, before that, how to choose the right priority.
His keynotes do not just explain theory. They install a new way of seeing strategic problems, and teams leave ready to act differently. With more than 500 organizations impacted and a presence in Brazil and the United States, George is a reference in strategic decision-making based on real market needs.
Three topics. One direction.
The Institute’s data on how difficult it is to distinguish which needs truly deserve priority.
This keynote presents the findings of The Need Gap 2026: a consolidated analysis of 1,423 needs that reached the quantitative stage across studies conducted by 59 companies. The data shows how relevance concentrates and why the existence of a need alone is not enough to justify resources.
- The core findings from The Need Gap 2026 and what they reveal about option overload
- Why 80.32% of the analyzed needs were not prioritized by even 30% of their respective customer bases
- The risk of confusing a real need with a strategic priority
- What changes when leadership replaces focus ON the customer with evidence FROM the customer
- What changes in leadership when decisions begin with evidence rather than solutions
Why most companies leave value on the table, and how to stop doing it.
The flagship keynote. It introduces Need-Based Decision Science in an accessible way for leaders and shows why goals achieved and projects delivered can still create less value when the chosen priority is wrong.
- Why perfect execution does not guarantee value generation
- How poor priorities can still look rational inside an organization
- The cost of turning possibilities into permanent commitments
- How evidence about needs changes the quality of strategic conversations
- Why customer-led focus is different from deciding based on internal perceptions about customers
What more than a decade working with OKRs teaches about the difference between executing goals and choosing priorities.
For organizations that already know how to track goals but still need to improve the quality of the choices that come before them. The keynote connects practical OKR experience with prioritization based on market needs.
- Why speed without direction creates waste at scale
- The difference between tracking goals and choosing priorities
- What more than a decade with OKRs teaches about what comes before execution
- How to preserve strategic rhythm without turning every demand into a priority
We adapt to your context.
Every event has an ideal format. We work in person, online, and in hybrid formats, adapting duration, depth, and dynamics to the audience and the purpose of the event.
Opening or closing keynote. Installs one central idea that moves the team. High energy, strong narrative, no workshop dynamics; the speaker leads from start to finish.
Ideal for: corporate events, conventions, leadership seminars
Keynote plus practical application. The team leaves with the concept installed and the first decisions mapped. Includes exercises and analysis of the client context.
Ideal for: strategic planning, leadership offsites, cycle kickoffs
A combination of in-person and online sessions for events with multiple dates or locations. Ideal for staged development programs.
Ideal for: training cycles, multiple sites, leadership programs
Audiences that connect most with the content.
CEOs, directors, and boards that need clarity on where to concentrate resources.
Product leaders and innovators who want to align the roadmap with real needs.
Sales and growth teams that want to understand what truly drives conversion.
Startups in validation and founders who need to make clearer decisions.
Development tracks for managers who need to make better decisions.
What stayed with them.
"George has the rare ability to take dense concepts about strategy and decision-making and turn them into something the team can use the next day. We left the keynote clear on what to do."
"The best methodology and toolkit I have seen for understanding innovation from the customer’s perspective. A complete shift in how we think about strategy."
Some companies that have hosted George
Your next event deserves to create even more value.
A George Eich keynote combines data, cases and strategic provocations to change the quality of leadership conversations. Each request is handled directly by the Institute.
Request a keynote nowcontato@georgeeich.com · +55 48 98803-3471
Share the date, audience profile, number of participants and event format when requesting a proposal. Talks, courses and research have different scopes.
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