George Eich Institute / Strategic Prioritization Study

For Companies · Practical Application

STRATEGIC PRIORITIZATION STUDY

When strategic priorities compete for the same resources, which ones deserve investment? The Strategic Prioritization Study examines relevant customer or market needs to help leadership decide what should advance, be reviewed or require further validation. Research methods and deliverables depend on the agreed scope.

In the Institute’s public study, 80.32% of the needs that reached the quantitative stage were not prioritized by even 30% of their respective respondent bases. The question is which needs deserve strategic treatment in your company.

Request my Strategic Prioritization Study See how it works

Qualitative research, quantitative validation, ICAN and executive interpretation in a defined scope.

How teams made their choices

Companies George Eich has worked with

  • Techne
  • Climoo
  • PSA
  • Ambev
  • Evous
  • Locates

Institutions and startup programs

  • Sebrae
  • ACATE
  • MIDITEC
  • Cubo Itaú
  • Startup SC
EVOUS

The team used customer evidence to decide when to strengthen its core product and when to expand its offering.

Locates

While switching platforms, the team used customer needs to decide which features to include and which to defer.

“We gained a more strategic view of the product and were able to prioritize the roadmap and the company’s positioning.”
Feedback shared with the Institute · English translation
STRATEGIC PRIORITIZATION STUDY ◆ EVIDENCE, NOT OPINION ◆ VALUE AT STAKE ◆ 2027 DECISION MAP ◆ STRATEGIC PRIORITIZATION STUDY ◆ EVIDENCE, NOT OPINION ◆ VALUE AT STAKE ◆ 2027 DECISION MAP ◆ 

We help identify which needs deserve to become investment.

What it is

One study, one clear direction.

The Study examines needs linked to a defined business decision. Qualitative discovery identifies outcomes and context; quantitative research assesses need incidence and perceived fulfillment, as included in the scope. Executive interpretation connects the findings to strategic relevance and resource decisions.

"Not every identified need justifies investment. The analysis helps leadership examine which needs deserve strategic priority."

Explore the methodology See the public study
The Five Questions

The study answers, objectively.

Five decision questions, each answered with evidence from your own customer base.

What should we preserve?
Which needs sustain the Core and are already well served.
Where should we invest?
Which needs show the greatest Leverage potential, combining relevance with a Need Gap.
What should we educate or eliminate?
Which needs would require building demand, and which do not justify resources right now.
Who should we create for?
Which customer groups share similar priorities, forming Need-Based ICPs.
Where should we position?
Which needs are strong enough to support a relevant market position.
What You Receive

Organized evidence to decide priorities.

Needs and Priorities Map
Where customer attention actually concentrates and which themes deserve deeper investigation.
Fulfillment Diagnosis
Where the company already sustains value and where needs remain insufficiently served.
Customer Group Reading
Differences and convergences that can change ICP, positioning and priorities.
Executive Decision Agenda
Guidance on what to protect, investigate, review, test or remove from the resource agenda.
How the Work Happens

From an open decision to executive guidance.

You do not need to operate the methodology. The Institute conducts the investigation, organizes the evidence and presents the implications for the decision.

Decision context
We align which decision needs evidence and which audiences and situations matter to the business.
Executive framing
Structured investigation
The Institute conducts research with proprietary technology and methodology to understand relevant needs in the context being analyzed.
Research and analysis
Decision guidance
Evidence is translated into clear implications for resource allocation, strategy, product, innovation and positioning.
Executive session

From start to finish in 3 to 6 weeks, led by the Institute with proprietary technology supporting the work.

Scope, sample, deliverables and timing are defined in the proposal. Implementation and ongoing advisory have separate scopes.

Who It Is For

Built for those who make the decisions.

CEOs and Founders

Who need to know where to concentrate resources in the next strategic cycle.

Boards and Investors

Who want objective evidence before approving investment or expansion.

VPs of Product and Growth

Who need real data to justify roadmap priorities.

Innovation Leaders

Who are looking for value territories not yet explored by competitors.

Real Results

What the evidence has already helped change.

International Expansion
Confidential company

"From more than 70 needs discovered, 25 were selected for the study. One Leverage need led to a test solution that acquired customers in eight countries."

8 countries
With customers for the new solution
60 days
From test to international expansion
Repositioning
Confidential company

"The purchase driver of the best customers was different from the company’s positioning. The company adjusted its direction and doubled revenue during the observed period."

2×
Revenue after the adjustment
9 months
Time to the observed result
Evous
Erick Iucksh, Co-Founder and CEO

"The methodology supported redefining the ICP, aligning the roadmap with customer needs, and removing investments that were misaligned with those needs."

245%
ARR growth in 2025
242%
NDR in 2025
PSA
Márcio Spagnolo, CEO, Profissionais SA

"The needs of speakers and buyers were treated separately and led to an innovation committee guided by the mapped opportunities."

10%
Of the period’s revenue came from the mapped initiatives
<3 meses
To achieve the result
See full cases
You Are Here

The first step of three.

Strategic Prioritization Study
We identify where value is.
Execution System
We turn direction into priorities.
Strategy & Advisory
We implement a continuous high-impact decision model.
Frequently Asked Questions

Before you begin.

How long does the full Strategic Prioritization Study take?

From the initial conversation to the results presentation, the process takes three to six weeks, depending on scope, customer-base size, and survey response speed.

How many customer responses do I need for a reliable result?

We define the ideal sample with the company during the needs-mapping stage, considering the size of the customer base and representation by segment.

Does the study replace strategy consulting?

No. The study produces the evidence and priority order that come before the decision. Strategic advisory can be engaged separately when needed.

Is my customer data protected?

Yes. The survey is conducted with explicit consent from each respondent, and data is handled in aggregate in the reports delivered to leadership.

Does the study work in any industry?

The methodology has been applied in technology, professional services, industry, and other sectors. What changes is the set of needs investigated, not the prioritization process.

Turn priorities into a clear direction.

Send an email with your company name, industry, and the main strategic challenge you want to solve. Our team will reply within two business days.

Request my Strategic Prioritization Study Send an inquiry

contato@georgeeich.com · +55 48 98803-3471

NEXT DECISION

Discuss the Study

Briefly describe the decision, investment or challenge you need to assess. We will follow up to understand your needs and agree on an appropriate scope.

✓A focused discussion on a real decision
✓No obligation to contract
✓A proposal tailored to your situation

“Your company needs to decide where to focus its resources. We help identify which priorities are truly strategic.”

DISCOVERY CONVERSATION

Tell us what decision is on the table.

Share your contact details and main decision. Role and revenue are optional.

Request a consultation