George Eich Institute / Studies
STUDIES ON NEEDS AND PRIORITIZATION
Public research frames the question. A commissioned Study investigates the evidence in your own customer base.
Companies’ perception of the market does not always reflect where the greatest value potential exists.
The Institute’s studies exist to close that gap, measuring real needs with the same methodological rigor used in each corporate study.
Research with rigor. Interpretation with context.
Institute studies vary in audience and purpose, but share principles that allow data to support a decision without being confused with opinion.
Conclusions begin with needs and perceptions collected directly from audiences relevant to the question being studied.
Each study states scope, population, period, interpretation criteria and the limitations required to understand the findings.
The Institute uses its own tools and metrics to organize research and increase consistency in analysis.
Data reveals patterns and tensions. Executive guidance also considers the strategic, economic and operating context of the organization.
Studies active.
Ongoing research by the Institute. Some studies are open for market participation.
Consolidated analysis of 1,423 needs that reached the quantitative stage in studies conducted by 59 companies. The results show how few needs achieve shared priority across the customer base.
Read the full studyContinuous mapping of the real needs of companies across ACATE’s verticals. With more than 350 responses collected, the study operates on a recurring model, generating a live intelligence hub for strategic ecosystem decisions.
A study of how supplier-management quality directly affects company EBITDA. It maps the main unmet needs in client-supplier relationships and the associated points of financial loss. Restricted access.
International research on the impact of poor management of expiring documents on business operations. It assesses operational losses, compliance risks, and automation opportunities. Results will be published in English at the end of the study.
Strategic study conducted for a private company in the education sector, mapping unmet needs with the greatest potential for value creation.
Exclusive study conducted for PSA Profissionais SA focused on its 2026 strategic decisions. It mapped the main opportunities and unmet needs in the Brazilian professional speaking market.
Study conducted for a technology startup, mapping the real needs of companies seeking ESG solutions and guiding product positioning and go-to-market.
Some companies served by our solutions
Need evidence about your market?
Companies and organizations can request a study dedicated to a market question, category, audience or strategic transformation. The Institute conducts the investigation and delivers interpreted evidence for the decision.
Unlike the Strategic Prioritization Study, which starts from a company’s own customer base, a sector study examines a broader audience to answer a specific market question.
- A reading of needs and tensions relevant to the question
- Differences across audiences, segments or contexts when they matter
- Evidence on spaces already served and spaces that deserve investigation
- An executive report with implications, limitations and possible decisions
When the question is where your own company should concentrate resources, we investigate evidence from your customer base and its implications for the decision.
Explore the studyUnderstand the logic connecting real needs, value generation and resource allocation without turning the site into an execution manual.
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