Tudo parece urgente.
Requests from customers, product, sales, investors and technology compete for the same resources. The list grows while direction remains unclear.
GEORGE EICH INSTITUTE
WHICH STRATEGIC PRIORITIES WILL GUIDE YOUR COMPANY IN 2027?
Is your company facing too many decisions competing for the 2027 budget and capacity?
The challenge is not fitting every initiative into the plan. It is deciding what deserves budget, time and capacity in the next cycle. The program connects these choices to relevant customer needs and the conditions for creating and capturing value.
Clearer direction on where to grow.A small cohort, customer research and an individual strategy for every company.
Prioritization experience
- 500+Companies served by George Eich
- 650+Startups mentored through Startup SC
- 60+Startups supported through Cubo Itaú
Companies served by George Eich
- Techne
- Climoo
- PSA
- Ambev
- Evous
- Locates
Institutions and startup programs
- Sebrae
- ACATE
- MIDITEC
- Cubo Itaú
- Startup SC
Applied strategyThe work is about your company.
Not a generic case study.
Not a generic case study.
10empresas selecionadas em cada turma
05weeks to develop strategic direction and decisions
01individual strategy for each business
Muitas demandas e hipótesesEvidence-based priorities
Relevant customer needs Create value Capture value ROI
O desafio dos foundersyour company does not need more priorities.
your company does not need more priorities.
It needs better choices.
When time, cash and people are limited, every selected initiative competes with another. The cost of a wrong priority goes beyond money: it occupies the team and delays work that could truly create value.
Crescimento vira dispersão.
New opportunities and customer segments may look promising but can add complexity before expanding the capacity to create and capture value.
The team delivers, but impact is not keeping pace.
Metas e roadmaps ganham movimento sem que esteja claro por que aquelas iniciativas merecem capital, tempo e atenção.
Da decisão à geração e captura de valor
Which initiatives deserve concentrated resources, and which should be deferred or discontinued?
A need may exist without justifying strategic priority. Research tests relevance, while leadership also considers capacity, feasibility and economic returns.
01 / Situação de compra
What is at stake
Leadership moves between initiatives without concentrating enough capacity on the most relevant ones.
02 / Strategic Prioritization Study
What to investigate
Investigate which needs are relevant across your customer base or ICP before treating every proposal as a strategic priority.
03 / Need-Based Value Matrix
How to apply
Projects and goals advance even when their place in the strategic direction remains uncertain.
The Value Matrix guides decisions across three horizons: strengthen Core Business, expand through Expansion and create through Innovation. The Study supplies evidence, while value creation, capture and ROI also depend on economic conditions and execution.
Resultados e relatos reais
When strategy starts with customers, decisions change.
Results and perspectives shared by companies and participants in past projects using George Eich's methodologies and solutions.
“Tivemos um crescimento de 245% no ARR no ano, após implementar o modelo...”
“In less than three months, our innovation committee [...] already represents 10% of the company's total revenue.”
“We increased our revenue by 80% in six months after mapping customer JTBD and prioritizing our strategy.”
What we heard from participants
Trechos de feedbacks recebidosWe gained a more strategic view of the product and were able to prioritize the roadmap and company positioning.
Understanding how customers see our solution and their specific needs.
To this day, the best methodology and tools I have seen for understanding innovation through customers' eyes.
The workshop was extremely structured, with clear examples fully aligned with our needs.
A metodologia aplicada fez toda a diferença na compreensão e execução dos conceitos.
Foi incrível! A abordagem prática, com teoria na prática, foi sensacional.
A ferramenta utilizada realmente ajudou na execução da atividade.
I realized how much bias we had brought into our strategy, overlooking [...] what customers actually wanted.
Conseguimos identificar novas frentes de crescimento.
Sobre os relatos: Excerpts from feedback by customers and participants in earlier projects and workshops, edited only for brevity.
PRÓXIMO PASSO
your company can also make decisions with stronger evidence.
Discuss your company's challenges with the Institute to evaluate whether the program is a good fit. An initial conversation does not confirm enrollment.
Conversar sobre o programa
Até 10 empresas por turma · 100% remoto
The decision comes before the plan
You have a strategy. But do your priorities still make sense?
If your strategy already exists, examine whether the priorities still deserve resources. If you need a new plan, the program can help you build choices grounded in relevant customer needs and your company's economic context.
What you take back
Uma direção construída to your company.
This is not a certificate or a collection of completed templates. The Institute researches your customers, gathers decision evidence and helps you build a plan that leadership can use.
Strategic choices for 2027
Direction, priorities and criteria for choosing what to preserve, accelerate, reconsider and stop doing.
Evidence from your customers
Research conducted by the Institute with each company's customers to identify relevant needs and guide product, market and investment prioritization.
An action plan for the first 90 days
Objectives, indicators, initiatives, and owners aligned with strategic decisions for 2027.
O calendário, os encontros, as condições de participação e o escopo de aplicação são confirmados na proposta do programa.
A jornada
Five weeks to decide o que realmente importa.
A five-week journey with one online session per week. Between sessions, the Institute conducts customer research, guides participants and supports applied work within each company.
Entender o contexto
Business model, results, constraints and decisions that must be made for 2027.
Research customer needs
The Institute researches each company's customers to investigate real needs and gather evidence supporting 2027 decisions.
Choose priorities
Compare alternatives and establish criteria for allocating resources and reducing dispersion.
Turn decisions into execution
Objectives, indicators, initiatives and priorities for the start of the next cycle.
Validate the strategy
Review choices, align targets with investments and finalize the strategic direction for 2027.
O centro do programa
Nem tudo o que é possível deve ser prioridade.
Strategy must make clear what deserves resources and, just as importantly, what should no longer remain on the agenda.
01 / MANTER
O que sustenta valor?
Preserve the core capabilities and offerings that already matter to customers.
02 / ACELERAR
Where should we invest?
Concentrar esforços nas oportunidades que justificam uma decisão estratégica.
03 / REVER
What needs to change?
Challenge initiatives, assumptions and models requiring additional evidence.
04 / PARAR
O que liberar da agenda?
Remove commitments that consume resources without demonstrating a relevant contribution.
Who it is for
For companies that already have real decisions to make.
The priority is not your pitch-deck stage, but concrete challenges requiring choices about capital, people, products and markets.
Boa aderênciaFounders with a product, customers or commercial validation.
Companies defining growth focus, preparing for a new stage, reviewing roadmaps or aligning leadership ahead of 2027.
This may not be the right timeQuem procura apenas aulas ou uma ideia pronta.
If minimum information about the market, customers or operations is not yet available, validating fundamental assumptions may be necessary before developing an annual strategy.
Condução do programa
Experience in strategy, empresas e execução.
“Nem a execução perfeita corrige uma prioridade errada.”
George Eich founded CoBlue in 2014, pioneered the use of OKRs in Latin America, and developed Need-Based Decision Science. He has worked in strategy and execution for over a decade and mentored companies since 2016.
650+startups mentoradas pelo Startup SC desde 2016
500+empresas assessoradas
10+years connecting strategy and execution
Seleção de empresas · vagas limitadas
A primeira decisão é saber se is right for your company.
We select up to 10 companies per cohort to protect the quality of discussion and individual guidance. The first step is a conversation without any contractual obligation.
01
You express interest
Send a message with your company's name and the main challenge you aim to solve in 2027.
02
Conversamos sobre o momento
We discuss the business stage, unresolved decisions and program fit.
03
We explain how to participate
We explain the format, calendar and conditions for joining the cohort.
Frequently asked questions
Before taking o próximo passo.
Is this a strategic planning course?
No. This is a strategic working program. Sessions introduce decision criteria, and each company applies the process to its own business with guidance and individual time.
Does my company need to be in a growth stage?
The program is for companies facing real decisions about product, market, investment and growth. Having customers, commercial validation or an active operation makes participation more valuable.
How does a cohort with other companies work?
The program combines group meetings with individual sessions. General discussions happen within the cohort; sensitive information and company-specific decisions are handled directly with each company.
Is the program in person or remote?
The program is fully remote. Group meetings, individual sessions and customer research are all conducted online. Companies from any region can participate without travel.
Does the Institute conduct research with our customers?
Yes. Research with each company's customers is part of the program and is conducted by the Institute. It investigates real needs and develops evidence to guide product, initiative and investment priorities for 2027. Findings are interpreted alongside the company's business data.
Who should attend on behalf of the company?
Participation by the founder or leader responsible for strategic decisions is essential. During the selection conversation, we agree on who else should take part.
Is the program free?
No. Participation is paid. Investment and participation terms are discussed individually with each interested company after reviewing its business stage and primary challenges.
How do selection and enrollment work?
The first step is an individual conversation to understand the company's stage, challenges and fit. We also explain the cohort calendar and next steps for enrollment.
your company does not need to enter 2027 doing more. It needs to know what deserves to be done.
Join a selection conversation to find out how the program could help structure your company's priorities for the coming year.
I want to discuss my companyAté 10 empresas por turma · 100% remoto
NEXT DECISION
Conversar sobre o programa
Briefly describe the decision, investment or challenge you need to assess. We will follow up to understand your needs and agree on an appropriate scope.
