01. Context and priorities
Define the decision, market context, strategic constraints, and what is currently competing for resources.
Startups · Product and Service Strategy Cohort
Your product keeps evolving. Which decisions will actually help it grow?
For startups with an active customer base that need to decide which customers, needs, offerings, and roadmap priorities deserve attention. Build a strategic direction for your next cycle through guided, practical sessions.
Participation requirement: Your startup must already serve at least 20 customers. This is not a program for companies without customers.
What you will work through
Five online sessions. Real decisions about your own business.
02. Needs and opportunities
Examine the relevant needs of existing customers and identify where more evidence is needed.
03. Strategy and value
Compare customer segments, value propositions, differentiation, offerings, and value capture.
04. Portfolio and roadmap
Decide what to sustain, develop, refine, postpone, or remove in core, expansion, and innovation.
05. Your decision map
Bring recommendations, investment priorities, decisions to stop, and next steps together.
Between sessions
Apply the exercises to your company and use customer evidence. Additional customer research is guided according to the questions that need validation.
Cohort formats
Choose how much guidance your team needs.
Essential
Build your strategy in a guided group environment, learning from real decisions at other startups.
- Five online sessions of 3 hours each
- 15 group hours in total
- Exercises and working templates
- A decision map for your next cycle
Guided
For teams that want dedicated time to deepen decisions about their own customer base, offering, or portfolio.
- Everything in Essential
- Four individual hours with George Eich
- Dedicated discussion of strategic alternatives and priorities
- Scope aligned with your startup's decision
Both formats require at least 20 existing customers. The cohort has up to 10 participating companies. Dates and investment are communicated during the enrollment conversation.
Research and evidence
Customer input should inform choices, not become a list of requests.
We start with what your team already knows about its customers, products, and economics. Where the decision calls for it, the sessions guide the collection and interpretation of additional customer evidence. The goal is to recommend a direction and prioritize investments, not merely produce a survey.
Which product or service decision will shape your next cycle?
Tell us about your startup and ask about the group or individual-guidance format. The contact form is on our Product and Service Strategy page.
