George Eich Institute / Studies
STUDIES ON NEEDS AND PRIORITIZATION
Public research, industry studies, and corporate applications that turn needs into evidence for decision-making.
Companies’ perception of the market does not always reflect where the greatest value potential exists.
The Institute’s studies exist to close that gap, measuring real needs with the same methodological rigor used in each corporate study.
The same method used with clients.
Studies vary in audience, scope, and purpose, but follow common principles: explicit need discovery, selection criteria, prioritization by participants, ICAN applied among those who prioritized each need, and published methodological limits.
We discover needs with participants from the context being studied and document how the set taken to the quantitative stage was selected.
The study is sent to a broad audience of executives and decision-makers in the sector, without being limited to any one company’s customers.
We measure Priority Volume and ICAN only among respondents who selected each need, allowing relevance and fulfillment to be compared.
Each publication states authorship, purpose, method, sample limitations, and any sponsoring or commissioning company.
Studies active.
Ongoing research by the Institute. Some studies are open for market participation.
Consolidated analysis of 1.423 needs that reached the quantitative stage in studies conducted by 59 companies. The results show how few needs achieve shared priority across the customer base.
Read the full studyContinuous mapping of the real needs of companies across ACATE’s verticals. With more than 350 responses collected, the study operates on a recurring model, generating a live intelligence hub for strategic ecosystem decisions.
A study of how supplier-management quality directly affects company EBITDA. It maps the main unmet needs in client-supplier relationships and the associated points of financial loss. Restricted access.
International research on the impact of poor management of expiring documents on business operations. It assesses operational losses, compliance risks, and automation opportunities. Results will be published in English at the end of the study.
Strategic study conducted for a private company in the education sector, mapping unmet needs with the greatest potential for value creation.
Exclusive study conducted for PSA Profissionais SA focused on its 2026 strategic decisions. It mapped the main opportunities and unmet needs in the Brazilian professional speaking market.
Study conducted for a technology startup, mapping the real needs of companies seeking ESG solutions and guiding product positioning and go-to-market.
Some companies served by our solutions
Need evidence about your market?
Companies and organizations can request a custom Institute study on specific needs in their sector, using the same methodology as the open studies with a scope tailored to their context.
Unlike the Strategic Prioritization Study, which investigates a company’s customer base, an industry study examines a broader audience and a market question.
- Needs selected with your team
- Applied to a broad audience in your sector
- ICAN and Volume for each need studied
- Report with identified Need Gaps
Prefer to start with your own company? Identify where the greatest value-creation potential exists within your customer base.
Request the studyUnderstand Need Gap, ICAN, and the concepts behind each study published by the Institute.
See the methodology