George Eich Institute / Strategic Prioritization Study
STRATEGIC PRIORITIZATION STUDY
Discover which customer needs justify resources now and turn evidence into decisions about positioning, product, innovation, and growth.
In the Institute’s public study, 80,32% of the needs that reached the quantitative stage were not prioritized by even 30% of their respective respondent bases. The question is which needs deserve strategic treatment in your company.
A priority order based on your own customer base.
We do not help your company find more ideas. We help identify which needs deserve to become investment.
One study, one clear direction.
The Strategic Prioritization Study applies Need-Based Decision Science to your customer base. Your company helps choose what will be investigated. Customers then reveal what they actually prioritize and how well those needs are being met. The result is a map for deciding what to preserve, where to invest, what would require market education, and what should be removed from the agenda.
"We turn your customers’ needs into a priority order for the company."
The study answers, objectively.
Five decision questions, each answered with evidence from your own customer base.
Four deliverables to decide priorities.
From the first contact to the result.
From start to finish, in 3 to 6 weeks, with proprietary technology supporting research, data cross-analysis, and interpretation.
Built for those who make the decisions.
Who need to know where to concentrate resources in the next strategic cycle.
Who want objective evidence before approving investment or expansion.
Who need real data to justify roadmap priorities.
Who are looking for value territories not yet explored by competitors.
What the methodology has already produced.
"From more than 70 needs discovered, 25 were selected for the study. One Leverage need led to a test solution that acquired customers in eight countries."
"The purchase driver of the best customers was different from the company’s positioning. The company adjusted its direction and doubled revenue during the observed period."
"The methodology supported redefining the ICP, aligning the roadmap with customer needs, and removing investments that were misaligned with those needs."
"The needs of speakers and buyers were treated separately and led to an innovation committee guided by the mapped opportunities."
The first step of four.
Before you begin.
From the initial conversation to the results presentation, the process takes three to six weeks, depending on scope, customer-base size, and survey response speed.
We define the ideal sample with the company during the needs-mapping stage, considering the size of the customer base and representation by segment.
No. The study produces the evidence and priority order that come before the decision. Strategic advisory can be engaged separately when needed.
Yes. The survey is conducted with explicit consent from each respondent, and data is handled in aggregate in the reports delivered to leadership.
The methodology has been applied in technology, professional services, industry, and other sectors. What changes is the set of needs investigated, not the prioritization process.
Is there value your company is still not capturing?
Send an email with your company name, industry, and the main strategic challenge you want to solve. Our team will reply within two business days.
contato@georgeeich.com · +55 47 99133 4687