George Eich Institute / Need Gap Strategic Study
NEED GAP STRATEGIC STUDY
Before deciding where to invest, innovate or build in 2027, find out which needs truly concentrate value in your customer base.
In the Institute's public study, 80.32% of the mapped needs did not turn out to be a priority for 30% of the base. In your company, do you know which ones fall within the 19.68% that truly matter?
Concrete results. Based on evidence. Ready to guide 2027 decisions.
We don't help your company find more ideas. We help you identify which needs deserve to become investment.
One study, one clear direction.
The Need Gap Strategic Study applies Need-Based Decision Science directly to your customer base, revealing which needs truly sustain the greatest potential for value generation and where a relevant Need Gap needs to be corrected. It isn't satisfaction research. It isn't generic consulting. It's a proprietary, evidence-based study of where your company is leaving value on the table.
"We'll turn your customers' needs into a decision map for 2027."
The study answers, objectively.
Five decision questions, each answered with evidence from your own customer base.
Eight maps, one decision.
From the first contact to the result.
Start to finish, an average of 5 to 6 weeks.
Built for those who actually decide.
Who need to know where to concentrate resources in the next strategic cycle.
Who want objective evidence before approving investment or expansion.
Who need real data to justify roadmap priorities.
Who are looking for value territories competitors haven't yet explored.
What the methodology has already generated.
"Evous was in PMF validation driven by internal hypotheses. With the methodology, the company redefined its ICP, aligned the roadmap to customers' real jobs, and eliminated wasted development effort."
"Before the methodology, PSA's decisions were made intuitively, with no tools to objectively assess market fit. After implementing the ICAN-derived strategy, results were immediate."
The first of four steps.
Before you begin.
From the initial conversation to the results presentation, the process takes an average of five to six weeks, depending on the size of your customer base and how quickly the survey is answered.
We define the ideal sample together with you during the needs-mapping stage, taking into account the size of your base and representativeness by segment.
No. It's the entry point, the evidence stage before the decision. Companies that need ongoing support move on to the Strategy and Advisory or Execution System stages of the commercial ladder.
Yes. The survey is applied with each respondent's explicit consent, and the data is treated in aggregate form in the reports delivered to your leadership.
Yes. The methodology has already been applied in technology, professional services, industry and other sectors. What changes is the set of needs investigated, not the method.
Is there value your company still isn't capturing?
Send an email with your company's name, your industry, and the main strategic challenge you want to solve. Our team replies within 48 business hours.
contato@georgeeich.com · +55 47 99133 4687